BREW 2024 Aims to Inspire Resilience in Entrepreneurship Through Targeted Content Tracks
(Baton Rouge, La., January 24, 2024) — Nexus Louisiana is thrilled to announce "Stayin' Alive" as the theme for its highly anticipated 2024 Baton Rouge Entrepreneurship Week (BREW), scheduled for May 7-9, 2024. Through a series of workshops, panel discussions, networking events and pitch competitions, BREW aims to inspire, educate and connect entrepreneurs to foster innovation and growth in the state.
Set to take place at the iconic Mid City Tower, recently reimagined and propelled into the 21st century, the theme encapsulates a narrative of resilience, transformation, and the formidable power of the pivot within the local entrepreneurial community.
“When I undertook renovation of Mid City Tower, I did so because I recognized the tremendous potential of the Florida Blvd corridor and of the Capital City as a whole. Every year, BREW brings together business and community leaders to inspire innovation, support economic development, and celebrate the incredible entrepreneurial potential of our great State. I couldn’t imagine a more fitting gathering to host at Mid City Tower and I’m glad to be a part of such a purposeful event.” Mike Leggett, owner of Mid City Tower.
The theme is a celebration of the entrepreneurial spirit, highlighting the passion, creativity, and determination that drive ventures forward. Na'Tisha Natt, Nexus Louisiana director of marketing and community engagement, expressed her excitement about the chosen theme. "'Stayin' Alive' perfectly captures the essence of entrepreneurship. It reminds us that success is not guaranteed, but with the right mindset and strategies, we can overcome any obstacle and build businesses that stand the test of time," she said.
Narcisse Burchell, Nexus Louisiana programs and events manager, added, "BREW aims to create an atmosphere that's motivational and upbeat, where everyone comes together to support each other through the entrepreneurial journey. The 'Stayin' Alive' theme inspires a sense of unity and creates a supportive environment that encourages innovation and collaboration."
The theme draws inspiration from the iconic Bee Gees song "Stayin' Alive," which became a symbol of perseverance and survival. Just as the song resonates with millions around the world, BREW 2024 seeks to inspire entrepreneurs to overcome challenges, think strategically and build resilient businesses.
BREW attendees will learn how to “stay alive” through the content focus on the following topics:
- Perseverance Through Challenges: Entrepreneurs will explore how to learn from failures, adapt and push forward in the face of setbacks. Cultivating a growth-oriented mindset to persistently propel forward despite obstacles encountered on the entrepreneurial journey.
- Thinking Strategically: Participants will consider the bigger picture, identify opportunities and make informed decisions about the health and viability of their businesses. Emphasizing the power of effective storytelling to articulate and communicate strategic direction.
- Sustainability and Longevity: Participants will learn how to build a resilient business through systems and processes that can withstand external shocks and internal challenges. Entrepreneurs will be guided on diversifying revenue streams and maintaining financial stability.
Save the Date:
Nexus Louisiana invites the community to join in support of entrepreneurship and innovation in Baton Rouge. Sponsors will have the unique opportunity to align their brand with the dynamic spirit of "Stayin' Alive" and showcase their commitment to a thriving local community. The benefits for sponsors include prominent brand visibility, exclusive networking opportunities and recognition as a key supporter of Baton Rouge's vibrant business ecosystem.
To learn more about BREW 2024, please visit: https://celebratebrew.com/
About NexusLA
Nexus Louisiana’s mission is to accelerate the growth of high-potential companies by providing them with coaching, capital and connections. Our programs leverage regional collaboration to foster mentorship, investment and opportunity for local entrepreneurs to grow their ideas and transform the technology industry in Louisiana. For more information, please visit https://nexusla.org.
About Mid City Tower
Mid City Tower, an iconic skyscraper in Baton Rouge, Louisiana, has recently undergone a significant transformation under the ownership of Mike Leggett. Reimagined and propelled into the 21st century, the tower stands as a symbol of revitalization and a hub for the local entrepreneurial community. For more information, please visit https://midcitytower.com